Privacy policy

Last updated: 13 October 2026

1. Introduction

PrivatRen (“we”, “us”, “our”) respects your privacy and looks after your personal data. This privacy policy explains how we collect, use, store and protect your data in accordance with the GDPR (General Data Protection Regulation) and the Danish Data Protection Act.

2. Data controller

PrivatRen (sole proprietorship) is the data controller for your personal data. Contact details:

3. What data do we collect?

3.1 Data you give us

  • Name (first and last name)
  • Email address
  • Phone number
  • Address (where the cleaning takes place)
  • Invoicing and payment information (we never store card details)

3.2 Data we collect automatically

  • IP address
  • Browser and device information
  • Cookies and similar technologies
  • Usage data (page views, clicks)

4. Legal basis for processing

We process your data on the following grounds:

  • Contract: to provide our cleaning
  • Legitimate interest: to improve our services and marketing
  • Consent: for the waiting list and any marketing
  • Legal obligation: to comply with tax and accounting rules

5. How do we use your data?

  • Processing and confirming bookings
  • Delivering and coordinating the cleaning
  • Issuing invoices and processing payments
  • Communicating about your bookings (reminders, changes)
  • Improving our services and website
  • Complying with legal obligations

6. Sharing data

We only share your data with:

  • our accounting system Billy (to issue invoices and process card payments)
  • email providers (for communication)
  • public authorities (when required by law)

We never sell your personal data to third parties.

7. Retention

We keep your data for the following periods:

  • Customer data: 5 years after your last booking
  • Invoices and accounting data: 5 years (legal requirement)
  • Waiting list: at most 12 months, unless you ask to stay on it
  • Messages sent through the contact form: at most 12 months
  • Cookies: see our cookie policy

8. Your rights

Under the GDPR you have the following rights:

  • Access: the right to get a copy of your data
  • Rectification: the right to have incorrect data corrected
  • Erasure: the right to have your data deleted (“the right to be forgotten”)
  • Restriction: the right to restrict processing
  • Data portability: the right to receive your data in a structured format
  • Objection: the right to object to processing

To exercise your rights, write to info@privatren.dk.

9. Data security

We have appropriate technical and organisational measures in place to protect your data, including:

  • SSL/TLS encryption on the website
  • encrypted storage of sensitive data
  • access control and authentication
  • ongoing security monitoring

10. Transfers outside the EU

Some of our providers may be located outside the EU/EEA. In that case we make sure appropriate safeguards are in place, such as the European Commission's Standard Contractual Clauses.

11. Complaints

If you believe we are not processing your data correctly, you can complain to the Danish Data Protection Agency (Datatilsynet):

12. Changes

We may update this privacy policy. Significant changes will be announced by email or on our website.